Let’s not forget, too,” he says, “the pandemic has impacted the high street irrevocably. Looking for different ways to engage customer who would have used ‘traditional’ bricks and mortar is of paramount importance right now.”

“People look for social proof for adopting and buying new things – the social commerce world is going to get big quickly and you should find a space where the off- and on-line intersect. Initially we may see, for example in the automotive space, fewer, fuller and more experience-led showrooms. Volkswagen have pioneered this already moving into the Bullring shopping centre alongside their out-of-town car dealerships.”

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

Ultimately, he says, “there is immediate social proof for your customer’s friends and families to see. This should help rapidly expand adoption – the shopping trolley first used in needed the store owner to employ actors to push around a trolley so people did not have to be pioneers of this wacky new shopping experience….”

Finally, I asked about the rising trend of live commerce, and whether entertainment and ‘experience’ is taking precedence over functionality for ecommerce brands, e.g., delivery or fast checkout. Geden says that, while functionality is most important right now and should not be sacrificed in place of entertainment, there are some examples of brands that play with both for an all-round better experience.